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“The Expert's Edge, through Mr. Lizotte's ‘thoughtleading’ strategy, provides a formidable and adaptable arsenal of skills to ensure personal success. It is particularly suited to the ongoing and evolving challenge of what encompasses work and career in today's world. I certainly can recommend it to our students, my colleagues and any professional. Read it! You will find yourself starting to think differently, and more successfully, after only a few chapters."
Lynn Rublee, Academic Advisor, Harvard University Extension School
Click here for more testimonials for The Expert’s Edge. |
Excerpt from Chapter 7: Publishing Books
 The pinnacle of the expert’s edge is reached when a thoughtleader writes and publishes books. Though such an endeavor can appear overwhelming to many would-be thoughtleaders, there’s no denying a book’s many impacts. When you write a book, all the pieces fall into place. You need a ton of research and experience to write a book, which paves the way for finding enough insights and lessons learned to fill your book’s pages.
While the same can also be said about writing articles (and in fact, if the prospect of a book looms as too formidable for you, starting instead with writing an article might be your best tack), books allow thoughtleaders to really strut their stuff, delving deep into their thoughtleading knowledge and covering the whole map of their expertise.
A second impact is a book’s positive effect on winning speaking engagements, especially at high-level conferences, company retreats, and other major professional events. Authors of books tend to be at the top of the list of desirable speakers for planners of such events, which in turn sometimes attract business and mainstream media. Reporters from both print and online publications who wish to keep their eyes and ears open for new article ideas may end up approaching a speaker, and even bloggers who are eager to identify new concepts to write about will be eager to publicize the expert behind the lectern as well. So by writing and publishing a book, you end up traversing all five thoughtleading pillars at once: publishing, speaking, research, media, and the Internet.
Does this mean that you should just sit down and start writing, stopping only after you've filled a few hundred Word document pages? Not quite. There’s a lot to consider once you've made the decision to write and publish a book, so hold onto your quill pen. Let’s start at the beginning with the most important initial question: will your book idea advance your business goals?...
Click here for more info on The Expert’s Edge: http://www.thoughtleading.com/book_experts-edge.htm
Available at www.amazon.com and bookstores everywhere!
 UPCOMING EVENTS
Webinars
Webinars save you time, travel, money, inconvenience—what’s not to love? And you can sign up at the last minute and play/replay the webinar a day or a week or a month later! Only $79! Hosted by Business Expert Webinars.
- "Customer-Centered Selling: Are You Selling Benefits or Pitching Features?" on Wednesday, November 5, 2008, 11:30 AM - 12:30 PM ET with Sales Management Expert Craig James
Click here to learn more and to register: http://www.businessexpertwebinars.com/
- “A Book by YOU! How to Write Your Own Business Book and Get It Published” on Friday, November 7, 2008, 11:30 AM—12:30 PM EDT
Click here to learn more and to register: http://www.businessexpertwebinars.com/
MEDIA ATTENTION
Recent favorable notices garnered by The Expert’s Edge include:
Click here to learn more about The Expert’s Edge: http://www.thoughtleading.com/book_experts-edge.htm
Available online and at bookstores everywhere!
about emerson consulting group
emerson consulting group transforms consultants, attorneys, finance experts, executives and companies into successful "thoughtleaders" via publishing, speaking engagements, research projects, the Internet and other thoughtleading channels. Learn more by visiting our website www.thoughtleading.com or by calling 978-371-0442. Sign up for our free monthly "thoughtnotes" by filling in the subscriber box in the left-hand margin on our website.
JUST OUT! A new book by our Chief Imaginative Officer (CIO) Ken Lizotte The Expert's Edge: Become The Go-To Authority People Turn To Every Time has just been published by McGraw Hill. It’s available at Amazon.com and in bookstores everywhere. Click here to learn more: www.thoughtleading.com/books.htm
Company Website: http://www.thoughtleading.com
Ken Lizotte, Chief Imaginative Officer (CIO), 978-371-0442
Patricia Coate, West Coast Director, 415-309-2231
email: inq@thoughtleading.com
voice: 978-371-0442 |
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