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“The Expert’s Edge should be required reading on every manager’s and executive’s and entrepreneur’s book shelf. By practicing what author Ken Lizotte calls ‘thoughtleading actions,’ your competition will fade away. Take a good look at this book… then do what it says!”
Florence Stone, Editorial Director, American Management Association
Click here for more testimonials for The Expert’s Edge. |
Excerpt from Chapter 4:
Gauging Your Thoughtleading Potential
 To some extent, we are all thoughtleaders on some level. If you are an expert on anything at all (engineering, human resources, management, Chinese history, bartending, roofing), you are at least on the launch pad. You see, all thoughtleaders are experts, although not all experts are thoughtleaders. Thoughtleaders are experts who have made a commitment to optimizing their expertise—to fine-tuning their expert’s edge. But if you haven’t gotten that far yet, you should at least know that if anyone is lauding you, or paying you, for your skills or knowledge or expertise, you have met the basic entry requirements.
A Starbucks barista, for example, who is expert at concocting everything from iced-venti-cinnamon-dolce-lattes to grande-lite-chai-tea-tall-doppio-half-soy-moccachinos doesn’t necessarily know any more than the barista who replaces her on the next shift, so in that sense the two baristas are both experts. But if she wishes to become a barista thoughtleader, distinguishing herself from her shift predecessors and shift successors, not to mention all the many thousands of other baristas out there at all the many thousands upon thousands of Starbucks in the world, she can embark upon a personal thoughtleading strategy to get herself there.
Perhaps understanding the principal characteristics of thoughtleaders would help here. Often the only thing holding a would-be thoughtleader back is an array of misconceptions about what a thoughtleader is and is not. Let’s take a look at the most common ones…
Click here for more info on The Expert’s Edge: http://www.thoughtleading.com/book_experts-edge.htm
Available at www.amazon.com and bookstores everywhere!
 UPCOMING EVENTS
Webinars save you time, travel, money, inconvenience—what’s not to love? And you can sign up at the last minute and play/replay the webinar a day or a week or a month later! Only $79!
So join us for one-hour webinars based on the book, led by the famous author himself! Hosted by Business Expert Webinars.
- “Build A Loyal Following and Keep Sales Flowing” on Friday August 1, 2:30 — 03:30 PM EDT
- “Get the Expert's Edge: Become the Go-To Authority People Turn To Every Time” on Friday September 5, 11:30 AM — 12:30 PM EDT
- “Publish and Flourish: Writing Articles to Advance Your Business and Career” on Friday October 3, 11:30 AM — 12:30 PM EDT
Click here to learn more and to register: http://www.businessexpertwebinars.com/
MEDIA ATTENTION
Recent favorable notices garnered by The Expert’s Edge include:
Click here to learn more about The Expert’s Edge: http://www.thoughtleading.com/book_experts-edge.htm
Available online and at bookstores everywhere!
about emerson consulting group
emerson consulting group transforms consultants, attorneys, finance experts, executives and companies into successful "thoughtleaders" via publishing, speaking engagements, research projects, the Internet and other thoughtleading channels. Learn more by visiting our website www.thoughtleading.com or by calling 978-371-0442. Sign up for our free monthly "thoughtnotes" by filling in the subscriber box in the left-hand margin on our website.
JUST OUT! A new book by our Chief Imaginative Officer (CIO) Ken Lizotte The Expert's Edge: Become The Go-To Authority People Turn To Every Time has just been published by McGraw Hill. It’s available at Amazon.com and in bookstores everywhere. Click here to learn more: www.thoughtleading.com/books.htm
Company Website: http://www.thoughtleading.com
Ken Lizotte, Chief Imaginative Officer (CIO), 978-371-0442
Patricia Coate, West Coast Director, 415-309-2231
email:
voice: 978-371-0442 |
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