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“Brilliance is defined as ‘distilling the complex...to the simple which is just what Ken Lizotte has accomplished. Ken’s latest work is a must-read for CEOs (and all others) who seek a practical way to separate themselves and their companies from their competitors. I’m putting it at the top of my recommended CEO reading list.”
Fred W. Green, Chairman, CEO Club of Boston
Click here for more testimonials for The Expert’s Edge. |
Excerpt from Chapter 1: “Donald Trump, Megastar”
 The best-known thoughtleaders of today are megastars. You see them on the covers of their books; you see them on TV. They are quoted and profiled and spotlighted incessantly—not just in the business pages of newspapers and magazines, but in gossip columns and society pages and on celebrity TV newsmagazines as well. They are beyond famous—they are gargantuan glitterati, celebrated personalities, ubiquitous, razzle-dazzle, neon-escent.
Consider the most glaring example, Donald Trump. The Donald holds press conferences, writes bestsellers, shows up on Larry King and Access Hollywood and The View. He has had his own hit TV show; he’s hosted Saturday Night Live. The New York Times, the Wall Street Journal, the New York Post, and USA Today all love him. He keynotes the most spectacular business events while he feuds with glitterati, leading the headlines on Entertainment Tonight and Access Hollywood and the covers of Us magazine, Entertainment Weekly, and People. Obviously, we could go on and on.
There is so much media to go around these days that thoughtleaders, when they make the really big time, can grow very large—oversized even. Yet this bigness isn’t what thoughtleading is all about; it just exposes how many thoughtleading channels exist today and how far things can sometimes get carried away. What’s much more important for the sincere practitioner of thoughtleading to understand is that all these media and all these “visibility channels” exist to help get the word out about thoughtleaders and their businesses. Knowing which media to use and how to use them is the key to thoughtleading success, even if one’s fame or notoriety comes nowhere close to that of The Donald and other megastars.
Click here for more info on The Expert’s Edge: http://www.thoughtleading.com/book_experts-edge.htm
Available at www.amazon.com and bookstores everywhere!
 UPCOMING EVENTS
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So join us for one-hour webinars based on the book, led by the famous author himself! Hosted by Business Expert Webinars.
- “A Book by YOU! How to Write Your Own Business Book and Get It Published” on Friday, 27 June 2008, 11:30 AM — 12:30 PM EDT
- “Build A Loyal Following and Keep Sales Flowing” on Friday August 1, 2:30 — 03:30 PM EDT
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RECENT MEDIA
The Expert’s Edge has been selected as recommended reading by:
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about emerson consulting group
emerson consulting group transforms consultants, attorneys, finance experts, executives and companies into successful "thoughtleaders" via publishing, speaking engagements, research projects, the Internet and other thoughtleading channels. Learn more by visiting our website www.thoughtleading.com or by calling 978-371-0442. Sign up for our free monthly "thoughtnotes" by filling in the subscriber box in the left-hand margin on our website.
JUST OUT! A new book by our Chief Imaginative Officer (CIO) Ken Lizotte The Expert's Edge: Become The Go-To Authority People Turn To Every Time has just been published by McGraw Hill. It’s available at Amazon.com and in bookstores everywhere. Click here to learn more: www.thoughtleading.com/books.htm
Company Website: http://www.thoughtleading.com
Ken Lizotte, Chief Imaginative Officer (CIO), 978-371-0442
Patricia Coate, West Coast Director, 415-309-2231
email:
voice: 978-371-0442 |
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